Velourial
Atelier Collection

The Art of
Traditional Elegance

A curated compendium of sartorial excellence, blending centuries of heritage craftsmanship with contemporary luxury aesthetics.

Curated Collections

Heritage Reimagined

Time-honored elegance

Heritage Couture

Traditional ensembles crafted for timeless sophistication

PremiumYear-round
Hand-embroidered silk with zardozi work for regal occasions
Banarasi brocade lehengas with intricate pallu designs
Paithani silk sarees with peacock and lotus motifs
Kashmiri tilla work on pheran-style anarkalis
Kanjeevaram silk with temple border designs

Preferred Fabrics

Pure Katan SilkBanarasi BrocadePaithaniKanjeevaram
Color Theory

Seasonal Chroma

A curated palette inspired by nature's cyclical elegance and traditional symbolism

Vernal Bloom

Spring

#FFF5F7
#FEF3C7
#ECFDF5
#F5F3FF

Soft pastels reflecting floral abundance

Mood

Fresh & Renewing

Gemstone

Rose Quartz

Holi celebrations, garden parties

Solar Radiance

Summer

#FEE2E2
#FDE68A
#A7F3D0
#C7D2FE

Vibrant hues inspired by tropical landscapes

Mood

Energetic & Joyful

Gemstone

Citrine

Destination weddings, outdoor functions

Harvest Gold

Autumn

#7C2D12
#92400E
#B45309
#D97706

Warm metallic tones for festive celebrations

Mood

Opulent & Warm

Gemstone

Amber

Diwali, Karva Chauth, family gatherings

Royal Velvet

Winter

#1E1B4B
#3730A3
#5B21B6
#7C3AED

Deep jewel tones for winter celebrations

Mood

Regal & Mysterious

Gemstone

Sapphire

Weddings, formal dinners, New Year

Textile Archives

Heritage fabrics with provenance and craftsmanship

Extremely Rare
$$$$$

Kashmiri Pashmina

Kashmir Valley

Weight

Ultra-light

Characteristic

Thermal insulation

Limited Edition
$$$$

Mysore Silk

Karnataka

Weight

Heavy

Characteristic

Rich gold zari

Artisanal
$$$

Bhagalpuri Silk

Bihar

Weight

Medium

Characteristic

Textured feel

Heritage
$$$$$

Assam Muga Silk

Assam

Weight

Medium-heavy

Characteristic

Golden hue

Master Stylist Insights

The Art of Adornment

Silhouette Architecture

Create visual harmony by balancing volume and structure. A voluminous lehenga demands a fitted choli, while flowing anarkalis pair with straight-cut trousers.

Proportion is paramount

Texture Symphony

Layer contrasting textures for depth. Matte raw silk against shiny zari, crisp linen with soft chiffon, or structured brocade with fluid georgette.

Tactile dimension

Heritage Innovation

Reimagine traditional techniques with contemporary applications. Convert heirloom borders into statement sleeves or use vintage embroidery on modern silhouettes.

Timeless meets modern

Investment Pieces

Focus on acquiring timeless pieces: a Banarasi silk saree, a hand-embroidered shawl, or a classic silk kurta that transcends seasons.

Care Protocol

Preserve heritage fabrics with professional care. Store in acid-free tissue, avoid direct sunlight, and handle embellishments with care.

Artisan Legacy

Each piece supports generations of craftsmanship. Know the provenance of your textiles and the artisans behind them.

"Traditional attire is more than fabric and thread—it is the embodiment of culture, the poetry of craftsmanship, and the legacy of artistry passed through generations."

The Atelier Philosophy