Velourial
Each collection tells a unique story, blending traditional Pakistani craftsmanship with contemporary design sensibilities to create timeless pieces.
Official announcements and company news
Velourial introduces an exquisite winter collection featuring luxurious velvet and silk pieces, blending traditional Pakistani craftsmanship with contemporary design aesthetics for the festive season.
Read Full ReleaseThe brand inaugurates its premier flagship store on MM Alam Road, Lahore, offering customers an immersive shopping experience with personalized styling consultations and exclusive in-store collections.
Read Full ReleaseIn a significant step towards environmental responsibility, Velourial announces its commitment to 100% recyclable and biodegradable packaging across all product lines by Q4 2025.
Read Full ReleaseThe brand unveils a groundbreaking collaboration program designed to support and empower traditional craftspeople across Pakistan, preserving heritage techniques while creating sustainable livelihoods.
Read Full ReleaseFeatured coverage from leading fashion and lifestyle publications
"Velourial stands out for its innovative approach to traditional wear..."
"Leading the charge in digital-first fashion retail..."
"Velourial's commitment to eco-friendly practices sets new industry standards..."
"A fresh perspective on traditional craftsmanship..."
Honored for excellence in fashion, innovation, and customer service
Pakistan Fashion Awards
Excellence in Digital Retail
Retail Excellence Awards
Outstanding Customer Experience
Fashion Pakistan Week
Innovation in Fashion
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press@velourial.com
